venus in blue jeans

calla jean by del forte
like victoria beckham, i have a love affair with denim. Unlike her, however, i actually like food. maybe a bit too much. hence, i have a booty, so finding a great fitting pair of jeans for me is something akin to the quest for the holy grail. watch out, indiana jones!

jeans and shoes are usually the only items that i will splurge on. great fit, design, and comfort are worth the money. fabulously fitting jeans can be found for the right price...but what about green jeans? producing a pair of jeans often involves deforestation, pesticides, chemicals, and unfair working conditions. so i cannot, in good conscience, continue to purchase designer jeans that are detrimental to the planet and my wallet. of late, i have discovered the world of eco jeans and it's inhabited by style, great fabrication, and the ever elusive flattering fit!

loomstate has been around several years now, and they make some lovely organic jeans--genesis, a slim fitting jean, does not make me look like an over-packed sausage! bonus!

green clothing maker howies does active wear, dresses, tops, jumpers AND jeans. their jeans are organic and washed with eco balls for softness.

del forte denim makes stylish organic jeans that have an exceptionally long lifespan. the company's project rejeaneration recycles used jeans.

hug jeans are certified fairtrade and organic; they also make some cool t-shirts for the whole family.

dutch label kuyichi, a company dedicated to social and environmental awareness, makes jeans that simply look great.

even the big players are recognizing that eco jeans are not only good for the environment, but are also good for business. levi's launched their green jeans last fall to lots of fanfare.